In today’s fast-moving world, execution alone is no longer enough. The most impactful leaders operate from a deeper level — one guided by intention. This purpose-driven keynote unveils how intention can be embedded into your business model, leadership style, and strategic decisions to create alignment, clarity, and real-world performance.

Using the Niya framework, we’ll explore how to lead with inner alignment while building organizations that are resilient, intuitive, and purpose-driven — without sacrificing results.

Ideal for: CEOs, strategic teams, founders, conscious investors, innovation leaders and employees at every level who want to reconnect their work with purpose and long-term direction.

Key takeaways:

Discover why intention is the new strategic edge in business
Learn the 3-level framework for intention-led leadership
See how intention influences decision-making, team dynamics, and growth

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The ROI of Alignment: Preventing Burnout Through Business Design

Burnout isn’t just a personal issue — it’s a structural one. When teams are out of sync with the company’s true purpose or rhythm, energy drains, motivation fades, and results stall. In this keynote, we reframe burnout as a powerful signal of misalignment — and show how to redesign business culture to restore flow and performance.

This purpose-driven keynote offers a bold shift: from reactive wellness programs to proactive organizational design rooted in intention, rhythm, and energy intelligence.

Ideal for: HR leaders, founders, culture strategists, wellness officers, people & performance directors and all employees seeking a healthier, more human rhythm at work.

Key takeaways:

Recognize burnout as a structural misalignment, not a weakness
Learn how to realign teams and systems with energy-informed design
Discover how intention and rhythm create high-performance without exhaustion

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Intuition in Business: The Competitive Advantage You’re Overlooking

Data matters. Logic matters. But in today’s hyper-automated world, leaders who rely solely on the visible are missing their most powerful compass: intuition. This purpose-driven keynote explores how intuitive intelligence — when combined with experience and intention — unlocks faster, sharper, and more aligned decisions.

We’ll explore how to build intuitive capacity as a leader, and how to create space in your organization for non-linear knowing, trust-building, and visionary action.

Ideal for: Founders, strategic leaders, product innovators, conscious CEOs and team members who want to make sharper, more intuitive decisions — not just follow instructions.

Key takeaways:

Discover what intuitive decision-making actually is — and isn’t
Learn how to access intuitive intelligence without the “woo”
Build a culture where trust and gut-feeling can co-exist with performance

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Emotional Intelligence in the Age of AI: The Human Edge That Scales

In a world where algorithms are getting smarter, our deepest value as humans is not in competing with machines — but in mastering what makes us uniquely human. Emotional intelligence is no longer a “soft skill”; it’s the most scalable edge in leadership, innovation, and culture.

This purpose-driven keynote explores how EQ is evolving — and why it’s essential for trust-building, team resilience, decision-making, and human-centered innovation in the AI era. It’s a call to recalibrate leadership from performance to presence.

Ideal for: Executive teams, innovation leaders, DEI directors and all employees who want to build deeper human connection in a fast-changing, tech-driven world.

Key takeaways:

Why EQ is the leadership multiplier in the age of automation
How to develop emotional self-awareness and intuitive presence
Practical ways to embed EQ into culture, strategy, and team performance

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Beyond KPIs: How to Build Cultures of Trust That Actually Perform

Most organizations measure everything — except the one thing that holds it all together: trust. When trust is strong, performance flows. When it’s weak, even the best strategy breaks down. This keynote reveals how to build trust not as a fluffy value, but as a measurable, embodied part of company culture.

You’ll learn how to go beyond vanity metrics and foster a culture where accountability, emotional safety, and alignment are natural — not forced.

Ideal for: HR teams, DEI leaders, founders, senior management, social impact organizations and every employee who believes performance starts with trust, not pressure.

Key takeaways:

Understand how trust directly impacts performance and retention
Learn how to build emotional safety at scale without over-engineering
Discover practical frameworks for trust-based leadership and feedback

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Leading with Intention, Not Fear: Designing Organizations People Believe In

We are entering an era where fear-based leadership no longer works — not for employees, not for leaders, and not for the world. This purpose-driven keynote challenges the traditional systems of control and replaces them with a powerful alternative: intentional, value-driven design that inspires trust, ownership, and meaningful performance.

Learn how to lead in a way that is firm, clear, and human — where people feel seen, safe, and inspired to co-create. This is how you build an organization that people don’t just work for… they believe in.

Ideal for: Visionary founders, C-level leaders, transformation teams, HR directors and employees at all levels who are ready to move beyond fear-based work into purpose-driven action.

Key takeaways:

Learn how to lead from clarity, not fear — even in uncertain times
Design workspaces that foster dignity, ownership, and emotional trust
Inspire alignment and performance through values-led leadership

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Not Just a Talk. A Transformation Trigger.

Our purpose-driven keynotes go beyond inspiration — they plant seeds of real change.
Whether it’s a leadership summit, a culture day, or an intimate executive retreat,
we awaken what’s often missing: energy, truth, and deep human connection.

Rachid Et-Taïbi delivering purpose-driven keynotes in London

VDAB

This is a testimonial: I had the opportunity to invite Rachid to our New Year’s reception, where he inspired us with a keynote on personal branding. His life story, combined with useful tips on how to boost your self-confidence, will surely motivate my colleagues and me in our job at VDAB East Flanders (approximately 700 people). I can definitely recommend working with Rachid, and I look forward to doing this again in the future.

Adel Mouchalleh

Royal Museum of Fine Arts

Yes, indeed, we greatly appreciated Rachid and Taïbi’s presentation.

We also discussed it among colleagues in the following days.

His exemplary journey and his ability to reflect on the challenging experiences from his childhood and youth were truly impressive. He has managed to transform all of that into strength and humor, resulting in a lively and dynamic presentation based on personal experiences (the images also had a significant impact).

Thank you and congratulations to him!

Marie-Suzanne Gilleman

Thomas More

Rachid Et-Taïbi came to our business school to motivate the students that they can achieve their dreams if they just go for it. He returned to his roots for this purpose. The many questions afterwards showed that many students see him as a role model, especially since he went through the same program and therefore has the same opportunities ahead of them as Rachid did.

Astrid Druyts

Unizo

I’m really happy I made that decision of attending Rachid Et-Taïbi’s talk because I was hesitant at first but I’m happy I finally attended because I really got inspired by your talk. You were quite encouraging especially for us the colored people in a foreign land and relating it with your experience too. I hope we get to have more of your speeches.

Hilda Diang

Ministery of Finance

On behalf of the FOD Finance Diversity Team:

We were very pleased with your keynote in both French and Dutch. The learning objectives we wanted to share with our staff regarding diversity and inclusion have been achieved. We thank you for your great flexibility and adaptability concerning the content of this webinar.

Obdel: Thank you, Rachid, for the presentation and your very moving testimonies.

Mona: Thank you, Rachid, and congratulations on your very inspiring journey.

Ahmed: Thank you for this inclusive moment in all its simplicity.

FOD Finance

Delbare

Recently, I had the pleasure of attending a seminar by Rachid Et-Taïbi titled “Achieving Goals & How to Be Successful in Your Career.” It was a convergence of an excellent presentation, layout, and content, all delivered with carefully chosen words by a charismatic speaker, Rachid Et-Taïbi. Such a powerful and universal message presented in a fantastic way is not something that many can achieve!

Natalie Delbare

Thomas More

Rachid Et-Taïbi is an absolute recommendation for anyone looking for a motivational speech that truly leaves an impression. Rachid is someone who has managed to motivate himself despite multiple setbacks to bring out the best in himself and tackle one challenge after another. He has succeeded flawlessly in this. His international career is the best proof of that.

Nadine Vanesch

Tomra

Thank you, Rachid Et-Taibi. Your storytelling and connection ability was inspired from the minute you greeted us. Listening to your story helped us realize that we, as individuals, can make a real impact and empower others to make that same impact not only professionally but in our everyday lives. Through your struggles to come to terms with your personal experiences, you had the most relevant, authentic, and respected messages of human dignity, empathy, diversity, and respect for all. What an incredible message you delivered! I was getting feedback from many attendees saying how you inspired us this day. It’s been a pleasure to meet you!

Angelika Kobyakova

Did you know that purpose-driven keynote speakers can have a measurable impact on motivation and performance?

According to research by Buttimer Consulting, well-chosen keynote speakers can significantly increase team engagement. They offer fresh perspectives, inspire action, and contribute to lasting change in organizations. Especially in transformation or change processes, a powerful keynote can be the spark that moves people into action.

Rachid Et-Taïbi’s purpose-driven keynotes are perfectly aligned with this: he speaks to both head and heart, creating space for genuine transformation.

Looking for more than just a keynote? Discover the full Niya Journey for organizations here.

Ready to make a real difference?

Be inspired by a speaker who connects head, heart, and organizational culture. Book purpose-driven keynotes that move minds and shift culture. Trusted by leaders. Rooted in emotional intelligence.

More info or book a keynote

At Niya, we specialize in purpose-driven keynotes that move minds and shift company culture.
Whether you’re facing leadership challenges, cultural disconnect, or low engagement, our
purpose-driven keynotes provide the clarity and inspiration your organization needs.
These purpose-driven keynotes go beyond inspiration – they activate deep, lasting transformation.