What is Niya?

How Niya Was Born

Niya was not an idea I invented. It was the air I breathed growing up.
In my tribal village, the word “Niya” came up regulary— it meant intention, righteousness, living in truth. My grandfather carried it as his nickname, because he embodied those values with a rare, quiet strength.

For me, Niya was obvious. It was simply the way life was meant to be lived. Only later did I realize how rare and how needed it is in the wider world.

My name is Rachid Et-Taïbi, and I now share this wisdom through my keynotes. What was once natural in my upbringing, I carry onto global stages today — so others too can lead and live with Niya at the center.

A New Compass for Life

In a culture driven by performance, pressure, and perfection, many of us lose touch with what matters.

We forget how to live with intention. We stop listening to our inner rhythm.

We become disconnected.

What is Niya? It’s a space to pause. To breathe. To return to your own truth, without judgment or urgency.

The 3 Pillars of Niya

• Intention: Everything begins with intention. It’s your “why”. Your anchor.
• Intuition: Your inner compass knows more than you think. We help you trust it again.
• Manifestation: When your intention and intuition are aligned, things begin to move, softly but clearly, creating a ripple of change that touches both you and those around you.

Living the Niya way doesn’t require big decisions. It starts with awareness. Presence.
A single shift in how you show up each day can quietly inspire transformation far beyond yourself.

Who Is Niya For?

What is Niya? It’s for those who feel a quiet longing for more depth, clarity, and connection — but don’t know where to begin. If you’ve ever asked yourself:

• How do I reconnect with myself?
• How can I live with more intention?
• What does inner alignment feel like?
• Why do I sense there’s more to life than this?

Then you’re not alone. And you’re in the right place.

Niya is also building a community of like-minded people — because when people with the same values come together, they uplift each other and spark a ripple of alignment that can transform both lives and communities.

More Than an Idea. A Way of Living.

Niya is not a theory or a slogan. It’s a way of living where good intentions toward yourself, others, and the planet guide everything you do.

It’s practical. It’s human. And it’s for everyone — leaders, creators, teams, families, and communities.

Every action, every choice, every word has the potential to build trust, deepen connection, and open doors you didn’t even know existed.

Why It Matters

The world moves fast, but speed without direction leads nowhere. Niya is a pause. A place to realign with what matters most. When people lead with intention, they create ripples of trust, clarity, and connection. This is how cultures shift. This is how communities thrive. And this is how we change the world, one aligned choice at a time.

Where to Start

You don’t need to “believe” in Niya. You only need to feel if it resonates. If it does, you can start here:

• Niya One: Real humans. Deep listening. No fixing. Just presence.
• Keynotes for Organizations: Conscious transformation for leaders, teams, and cultures.

More ways to align are unfolding soon. The core stays the same: alignment from the inside out.

Final Words

Niya is an invitation to remember who you are, to live and lead with presence, purpose, and peace.

You don’t need to be perfect.

You don’t need to be fixed.

You just need space to be.

FAQ